In their pursoot to promote their brand overseas, Adidas Basketball has sent one of their multiple ambassadors, NBA Orlando Magic center Dwight Howard abroad with a team to run a EuroCamp. These pictures are from Treviso, Italy but he will go through many cities in order to grow the Adidas brand.
Nike has enjoyed most of the sports coverage with the NBA Finals but Adidas is not staying put and is pushing their very marketable assets on the forefront of their marketing effort.
June 14-15 – Athens, Greece
June 16-17 – Paris, France
June 17-18 – Madrid, Spain