In their pursoot to broaden their reach around the globe, the NBA is taking an agressive approach

Bryant, Nowitzki and Boozer

NBA Playoff Pulse

In their pursoot to broaden their reach around the globe, the NBA is taking an agressive approach in using the multiple platforms now available. The popularity of social media has spurted a growth in their appeal to people around the world. The NBA is the leader in sports league in these platforms.

It does help when the demographics of social media users is the same that follows the NBA.

“People are more interested and we’re able to deliver to them in more ways than ever before,” says Perez. He looks forward to strong growth numbers next year as both the league’s investment in digital and fan interest in the sport continue to grow.”