In their pursoot to elevate their brand in the hyper-crowded beer market, Breckenridge Brewery po

In their pursoot to elevate their brand in the hyper-crowded beer market, Breckenridge Brewery pokes fun at Coors Light commercials. They call their new concept: ” Gravity-activated pouring”. Now this is ground-breaking.

But seriously, some people might find this too simplistic. I just think it’s genius low-budget marketing.

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