Lady Gaga Nurtures Her Community With Social Media Platform BackPlane

Lady Gaga – Google

Lady Gaga – Google

In their pursoot to bridge music and technology, Lady Gaga, her manager Troy Carter and their friend, Matthew Michelsen have launched a new start-up called Backplane. This new startup aims to make music more of a social experience.

The music industry is really under this great revolution.

“Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level,” Mr. Carter said, sounding less like a pop star’s manager and more like an entrepreneur delivering the typical elevator pitch. “We needed a more concentrated base.” – New York Times