Jeep Promotes Its Wrangler Attitude Edition With The Help Of USA Basketball and Common
Check out the Jeep commercial supporting our partnership with USA Basketball. The spot features Chris Paul and music by Common as well as the 2012 Jeep Wrangler Altitude Edition — the Official Vehicle of USA Basketball.
In its pursoot to reproduce the success of its sister company, Jeep has released this short TV commercial. The American Chrysler Group LLC automobile maker hopes to introduce its 2012 Jeep Wrangler Altitude Edition vehicle by tapping into the American’s patriotic feeling. This commercial is entitled “When We All Believe” and features rapper Common.
Chrysler has seen much success with their patriotic “Made In Detroit” campaign. In the hope to reproduce the outcome, Jeep plays on their partnership with USA Basketball. USA Basketball will be in action this summer when they will take part in this year’s 2012 Summer Olympics in London.