Coca-Cola Shares Its One Billion Reasons To Believe In Africa

In its pursoot to associate their brand with positive messaging, Coca-Cola has released this 1:34 video. Entitled “There Are A Billion Reasons To Believe In Africa”, Coca-Cola iterates its support for the African continent. In this video, Coca-Cola also criticizes America for some of its practices. Coca-Cola hopes to attract empathy to its brand in a moment where Africa is getting much attention from the American young adults with the whole KONY 2012 Invisible Children movement.

Coca-Cola Shares Its One Billion Reasons To Believe In Africa

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