Lipton Brisk Iced Tea And Star Wars Release “Thoughts From The Dark Side” As Part Of Their “Uncap The App” Campaign
In this episode of Thoughts From The Dark Side, Darth Maul watches the podracer scene from Star Wars® Episode 1: The Phantom Menace™ featuring Sebulba. See more episodes at
http://uncaptheapp.com/
In its pursoot to boost sales, Lipton Brisk Iced Tea has partnered with Star Wars to attract their fanatics. This promotional video is an episode of their series to attract consumers. It is entitled “Thoughts From The Dark Side: Sebulba”. Lipton Brisk Iced Tea has obtained the sponsorship of the release of “Star Wars Episode 1: The Phantom Menace” in 3D in theaters. In collaboration, they have released the BriskSaber application to the App Store and to the Android Market for download. The application is a simple game where you gather points to get on their “Uncap The App” Leaderboard. You can buy Lipton Brisk Tea bottles and look under the cap for a code to win extra content for the gameplay.
We have seen this type of cross-promotion marketing strategy before from many video game and soft drink companies. This one is no different. There is such a frenzy and a large following behind the Star Wars movies that any promotion including their iconic characters would probably work if well executed. The target market is the same for both entities. Kids will unfortunately buy these sugar-filled drinks to get on the leaderboard and it is sad. This just encourages children obesity in America.
