The Lance Armstrong Foundation And Nike Rally “Team Livestrong” Troups
Yellow is our banner under which we unite to bring hope, courage, and inspiration to the 28 million cancer survivors worldwide. Yellow is our rallying cry, our color, our code. It will always be our advantage.
In its pursoot to grow its supporter base, Nike‘s Team Livestrong has released this cry of rally. This video reinforces cyclist’s Lance Armstrong’s message of fight against cancer in order to increase their community support. This video named “Team Livestrong” features well-known athletes and brand ambassadors Dallas Mavericks Lamar Odom, Montreal Canadiens PK Subban, Arizona Cardinals Larry Fitzgerald, Canadian national hockey team member Tessa Bonhomme, pro surfer Julian Wilson and American track and field athlete Sanya Richards-Ross.
Team Armstrong and Nike are gearing up for the 2012 Summer Olympics in London that will generate major profit for both organizations.